Maluma's reps dismiss the singer's controversial photo kissing his mother on the lips as a 'cultural' difference
He had people talking after planting a passionate smooch on his mom's lips in a Mother's Day Instagram.
But Colombian singer Maluma's reps are insisting there is nothing weird about his display of affection, which is considered perfectly 'normal' in much of Latin culture.
'The photo was truly a [sign] of genuine affection,' a rep explained to Us Weekly. 'In the Latin culture, as in many other cultures, kissing your parent on the lips is normal.'
Sign of affection: Maluma's reps are now defending the singer after he made waves after posting a photo where he was kissing his mom on the lips in celebration of Mother's Day
Also addressing the cultural differences with Page Six, Maluma's people said: 'The beautiful thing is that he has been accepted in the American music market with open arms, and I think, now, where we are in this world with music, it's really global. Now people are going to be able to see different sides of our culture in different ways.'
In the photo in question, Maluma holds mom Marlli Arias' face tenderly while leaning in to kiss her directly on the lips. She can be seen wrapping her arms around his waist, holding him closely.
Some found his caption equally as eyebrow-raising as the photo, as he wrote: 'Feliz día amor de mi vida, FELIZ DÍA MADRE', which translates to 'Happy day love of my life, Happy Mother's Day.'
Nothing weird: 'The photo was truly a [sign] of genuine affection,' a rep explained to Us Weekly. 'In the Latin culture, as in many other cultures, kissing your parent on the lips is normal.' Above Maluma is seen at the 2019 Billboard Music Awards
Love of his life? some found his caption equally as eyebrow-raising, as he wrote: 'Feliz día amor de mi vida, FELIZ DÍA MADRE', which translates to 'Happy day love of my life, Happy Mother’s Day'
But despite the Medellín singer's team's reasoning, commenters were taken aback by the mother-son PDA.
One comment, which earned over 1300 likes, read: 'WTF?! Is [that] your mother or your girlfriend?! [crying from laughter emoji.]'
Another, which 410 other users co-signed, made a cheeky reference to Game Of Thrones infamously incestuous Jamie and Cersei Lannister, writing: 'What is the name of Lannisters is going on here??'
It seemed that many Latin commenters did take a different tone however, with many simply parroting his Mother's Day message of love.
Reactions: The comments were a mixed bag, with some people expressing outrage and others reacting nonchalantly
'Felicidades a tu reina,' Dominican director Jessy Terrero wrote, which means 'Congratulations to your queen.'
The Spanish language talent released his first album Magia in 2012, following it up with Pretty Boy, Dirty Boy in 2015 and F.A.M.E. in 2018.
He recently teamed up with Madonna for the bilingual track Medellín, which is making waves on both English and Spanish language radio.
And with that crossover momentum, Maluma is hoping to have a sure hit with his forthcoming album 11:11, out May 17. The LP will feature another collaboration with Madge, titled Soltera or 'Single.'
Crossing over: He recently teamed up with Madonna for the bilingual track Medellín, which is making waves on both English and Spanish language radio. ABove the pair are seen during May 1's Billboard Music Awards